BMW – BMW ARNIE-SMR

THE BACKGROUND
For Super Bowl 56, BMW transformed Arnold Schwarzenegger into Zeus, the Greek god of thunder, for their epic Zeus & Hero spot. By the holiday season, BMW wanted to bring back The Terminator himself – this time to spotlight the BMW Pegasus toy, a standout star from the Super Bowl ad.


THE IDEA
So, what do you do when you’ve got 20 minutes with Arnold Schwarzenegger and an impossibly cute plush toy? You throw a Christmas sweater on Arnie, team him up with Conan the Adventurer (Ralf Moeller), and let two of the loudest voices on the planet create an ASMR unboxing video.

The result? Arnold and Ralf’s not-so-dulcet tones became an instant hit on social media, with many calling it BMW’s best ad in years.