O2 – O2 Sessions

THE BACKGROUND:
O2, one of the UK’s leading telecom brands, needed a fresh, creative way to showcase the cutting-edge capabilities of their premium flagship devices. My job? Collaborate with creators to craft content that would resonate with audiences and make these devices truly shine.

THE IDEA:
Social conversations revealed a growing trend: people are obsessed with using their phones as cameras to document life’s moments, big and small. Inspired by this, I created O2 Sessions—a monthly photography masterclass designed to help people unlock the creative power of their smartphones. Partnering with top photography creators on Instagram, I produced three sessions focused on Light, Angles, and Portraits. Each class offered simple, snackable tips to help everyone level up their phone photography skills.