HARIBO – QUICK 🔥 QUESTIONS

THE BACKGROUND:
As we all know, COVID had a lot of obvious impacts on businesses, but one that wasn’t as noticed, except for Netflix, was the cancellation of talent press interviews. The streaming service tasked me to come up with a new interview format that’d allow us to capture content with talent without them having to be in the room.

THE IDEA:
I created a first-of-its-kind interview format where talent had to answer a series of quick-fire questions via the AR filter, Netflix Nordic’s Quick-Fire Questions. Since its launch, the AR filter has amassed over 3M impressions and has been used by some of the biggest names in the Nordics and Hollywood – e.g. Lily Collins, Omar Rudberg, Edvin Ryding etc.